Course Content – Crisis Media Training
Our crisis media training courses are tailored around you. Depending on the crisis you could face trade and national press or TV and radio broadcasters, so this training can prepare you for all possible situations. This course is normally run for those with some interview experience but our experienced team can also design the crisis session for those who are new to dealing with the media.
The crisis media courses generally include some background theory to explain how the journalists and reporters act when they cover these types of story, but the focus is on realistic and testing practice interviews, all followed with feedback to improve your approach. Below, as a guide, we provide an outline to show what we advise covering in your training session.
Due to the nature of this media training we generally sign confidentiality agreements before we start working on your course.
The Theory
- An introduction to the media in a crisis: Why should you talk to the media in a crisis / The news organisations you could face / The difference a crisis makes for the media / The way journalists operate when covering a crisis story
- Preparing your approach: Refining your key messages / Researching the audience and journalist / Setting your agenda / The soundbite
- During the interview: Bridging and other question handling techniques / Body language and voice control / Managing nerves / Dos and don’ts with the media / Handling press conferences
The Practice Interviews
The interviews we design for the crisis media training sessions are testing, realistic and relevant. This is to ensure that, whatever sort of interview situation spokespeople face in the outside world, they will be prepared and confident.
Depending on your requirements, we will run a series of filmed interviews, usually covering a number of the following types of format:
- Telephone – replicating calling into the studio
- Video conference – practicing interviews from your computer
- Face to Face – rehearsing the typical studio format
- Down the line – facing the camera, using an earpiece
- Doorstep – being faced by reporters outside your office
The Media Trainers
Below are details of some media trainers we would recommend for your session. These are just a few from our extensive roster so please get in touch for more information on the rest of our team.
Trainer A was a journalist and producer for the BBC
Trainer B was a presenter and anchor for Sky News
Trainer C was a journalist for Reuters
Trainer D was a presenter for CNBC and CNN Europe
What’s included in your crisis media training session?
- A training course tailored to your requirements
- Expert media trainer
- The Bluewood Media Handling Guide booklet
- Camera to film and playback the interviews
- Written and oral feedback to both delegate and client
- Recordings of your practice interviews
To book your crisis media training course please click here. We can have your tailored session outline over within the next 24 hours and the course will be delivered as soon as you’re ready.
Print Media Training
Our print media training courses are tailored around you and the media you want to connect with, whether it’s the national press or the trade titles specific to your industry.
Broadcast Media
Our broadcast media training courses are tailored around you and the media you want to connect with, whether it’s TV or radio and whoever you are facing.
Financial Media
These courses are tailored around you and the specific financial and business media you want to connect with, whether it’s trades, nationals or TV and radio.
Crisis Media
Our crisis media training courses are tailored around you, depending on the type of crisis you could face trade and national press or even TV and radio broadcasters.
