Branding. It’s a key aspect of any business. A brand identity reflects your company’s values, services, identity and generates customer loyalty right?
Try telling that to Stelios; according to the FT and relayed here by Sky News he’s threatening to change the EasyJet brand:
Of course he knows what he’s doing. But after years of building up a such strong definitive brand, is it worth risking it in a losing battle like this?
Gemma Carey, www.bluewoodtraining.com
