Rookie business journos: BEWARE!
From Gorkana this week… The next time a chief executive tells you he doesn’t want to be continually interviewed by ...
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News
January 19, 2011
January 17, 2011
Putting your best foot forward
There is an argument which says that the media and consumers are sceptical towards stories on the value or ...
January 05, 2011
2010: A Year in Comms
PR Week’s look at the biggest communicarions stories of 2010 is worth a read. It’s easy to forget what ...
December 13, 2010
Advertising in bad taste?
Though likely to prompt complaint, it has to be said that there are some benefits to be gained from running risque or ...
December 03, 2010
How to lose a media trainer in three days
Kanye West recently tried to mend his reputation after a string of public outbursts (think George Bush rant, Taylor ...
November 24, 2010
Katie Price to edit the Today programme?!
Katie Price and the Today programme. Two things I’d never expected to see in the same sentence. But yes, ...
November 19, 2010
Why use twitter?
Great article from the Guardian on the benefits of Twitter, well worth a read: http://www.guardian.co.uk/media/2010/nov/19/alan-rusbridger-twitter
November 18, 2010
ABP – Always Be Pitching
According to The Telegraph’s Travel Section, it took a matter of minutes, after the announcement of Prince William’s engagement ...
November 10, 2010
Gaga: The Degree
Proof if proof were needed that she has made her mark. A university in America is offering a course on the ‘social ...
November 03, 2010
Recipe for…
Attractive female presenter? Check. Successful pairing with male co-presenter? Check. Already hosting a popular features-based show? Check. Next, extract said ...
