Very interesting article on PR Week a few days back on how institutional investors are increasingly speaking up; “The willingness of fund managers to speak at key moments has now become part of the public relations armoury and, deployed at the right time, can help galvanise support from other investors.”
Journalists will be more than happy to contact these organisations to add weight and evidence to their stories and the heavy hitters in the investment community will undoubtedly be listened to if they start speaking out more. So from now on, companies will have to start preparing for these views to come out, whether positive or negative.
Read the article HERE
