There’s been much made this week of Tony Blair’s pledge to donate the proceeds of his upcoming book to the Royal British Legion.
He and his PR advisors probably though it would appease his critics. The perfect antidote to his highly-unsavoury reputation perhaps? Rather unsuprisingly though, he came under huge criticism for it. As this PR Week put it, it’s a ‘classic PR idea gone bad’:
He no doubt thought it was a case of “damned if I do, damned if I don’t”.
Not quite sure everyone else is seeing it that way…
Gemma Carey, Bluewood Training Ltd – www.bluewoodtraining.com