The “So What“ Test
We are often asked to run media training abroad, even when spokespeople aren’t necessarily targeting UK media. One of ...
Posts by:
Bluewood
April 13, 2011
March 29, 2011
What do Kanye West and Chris Brown have in common?
Back in November we blogged about the series of events that led to Kanye West losing a media trainer in just ...
March 14, 2011
Is it too late for Charlie Sheen?
Charlie Sheen needs swift, effective crisis management PR if his career is to be salvaged. But would it be ...
February 22, 2011
A Matter of Trust
At the end of January, in partnership with the FT, Edelman launched their 2011 Trust Barometer which analyses how ...
February 02, 2011
Top Gear in Hot Water
Just last week he was on record as defending Andy Gray and Richard Keys for their offensive comments, and ...
January 24, 2011
No.1 rule of the media?
Sky Sports presenters Andy Gray and Richard Keys were off air when their unsavoury comments were picked up – but ...
January 19, 2011
Rookie business journos: BEWARE!
From Gorkana this week… The next time a chief executive tells you he doesn’t want to be continually interviewed by ...
January 17, 2011
Putting your best foot forward
There is an argument which says that the media and consumers are sceptical towards stories on the value or ...
January 05, 2011
2010: A Year in Comms
PR Week’s look at the biggest communicarions stories of 2010 is worth a read. It’s easy to forget what ...
December 13, 2010
Advertising in bad taste?
Though likely to prompt complaint, it has to be said that there are some benefits to be gained from running risque or ...
